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MS Society Vodka Luge from Passion for Ice

MS carved letters Vodka Luge for the MS Society Annual Charity Fund raising Ball.

This is a bold, simple and very straight-forward (to the point) Vodka Luge. Just about everyone knows what MS is and stands for when using these two initials: MS.

Carved in a Landscape format (1m from left to right) and 1/2m tall it was an imposing, direct and visually eye-catching design.


Lizzie contacted us knowing exactly what she wanted.  She knew we were one of less than a hand full of Ice companies in the UK that had an ice CNC machine - so carving crests, badges, logos and so forth 100% accurately and precisely was not a problem for us.  The MS Society do not have an exact font in which they display their name.  Most companies do and we have to follow that exactly and not deviate at all in the design.  For this MS Vodka Luge we chose a sans serif font.  San serif tends to work best in creating a visually bold text. It is easy to instantly read and recognize.  Some cursive fonts can be difficult to read, especially when carved in ice.

We could have carved a simple shape ice block design and then snow-filled the text into the ice block.  This can look stunning and visually arresting for many designs.  However, for this MS Luge we thought it best to carve the two initials separately - as individual letters.  This style is more dramatic and theatrical.  However, where the name to be carved is long (more than say 6 or so letters), the font can get 'squashed' and as they say, 'does not look right'. The font / text has to be in the right perspective (font height to length ratio).  All of us know when reading a billboard, an advert or any sort of written text, if the text is right or not.  It is our job to make it look right every time.  Not an easy task using ice as a medium.

MS as individual letters we think worked and looked just right for the event.

No. of Ice Blocks - ONE
Item - Ice Sculpture or Vodka Luge
Format - Landscape
Height - 1/2m x 1m wide
Weight 80-120kg
Text - Yes - in ice plinth

Delivery to venue - Yes
Complete set-up of sculpture at venue - Yes
Lighting included - Yes
Lighting set-up created for you at venue - Yes
Drain Tray - Yes
Thick-bore Tubing - Yes
12-point Check Assessment - Yes


Give us a call for a no-obligation discussion on what we can do for your party - telephone 02477 044 827 or email